NadiaZerka – Nadia Zerka

It’s not just one thing, it’s everything

December 22, 2020

I have naturally curly hair that I have been in a complicated relationship with for most of my life. There are days that I love my curls, days that I get frustrated by them, and days that I admit defeat and either straighten my hair or pull it up into a bun. A friend reached…

Changing Your World

June 13, 2020

NadiaZerka

In his book, The Prophet, Lebanese-American poet Khalil Gibran wrote, “You give but little when you give of your possessions. It is when you give of yourself that you truly give.” African-American rapper Jay-Z rapped, “Sure, I ponied up a mill, but I didn’t give my time. So in reality I didn’t give a dime,”…

What’s good for the goose…

December 9, 2019

NadiaZerka

gander, goose, Marketing, Marketing advice, marketing for small businesses, Nadia Zerka, small business

One of the questions I ask potential and current clients the most is “How do you like to be marketed to?” The reason for this is oftentimes, a client will say they want to send out an email every day for a week or post 75 Facebook ads or any number of annoying combinations to…

Don’t leave money on the table

December 1, 2019

NadiaZerka

client management, client meetings, don’t leave money on the table, Nadia Zerka, Sales, sales management, sales techniques, sales tips

I heard a story recently about a guy who was walking past a hair salon that was promoting a hair restoration service. The guy was balding and interested in the service, so he walked in. When he inquired about the service, the receptionist’s initial response was “Oh, it’s really expensive.” Not that it was a…

Location, location, location

November 20, 2019

NadiaZerka

Advertising, blogs, geotagging, hubspot, Instagram ads, location, location based marketing, Nadia Zerka, , ,

Instagram is my personal favorite social media platform. I spend far too much time on it. And because of my frequent use and the fact that our phones are always listening, I get targeted with a lot of specific, relevant ads. And when one piques my interest enough for me to view the profile or…

(Support) Group Texts

March 11, 2018

NadiaZerka

empowered women, group texts, hype, international women's day, support group

To put it mildly, 2018 has not been an easy year for me. But I’m not here to talk about that. I’m here to talk about the support network I’m so lucky to have. I saw this meme on International Women’s Day and it struck a chord with me: Can I get an “Amen”? Because,…

Let Bartlet Be Bartlet

January 22, 2018

NadiaZerka

be yourself, Let Bartlet Be Bartlet, living your truth, random musings, The West Wing

This morning, I watched an episode of The West Wing that I hadn’t seen in a long time. I remember it being one of the better ones but couldn’t quite remember why. The episode is called “Let Bartlet Be Bartlet” and in a nutshell, the President get called out for being too soft on everything…

Living your brand

August 25, 2017

NadiaZerka

brand fail, branding, brands, Let's go to the mall., luxury brand, Robin Sparkles, shopping

Let’s go to the mall! I want to share an experience I had while shopping. You walk in one store and they ignore you. You’re left to your own devices as you try to navigate the different product offerings and decide what, if anything, is best for you. Meanwhile the staff continues their conversations amongst…

When meltdowns lead to breakthroughs

July 14, 2017

NadiaZerka

breakthroughs, grad school, immigrant parents, meltdowns, The "bob meltdown"

I graduated with a master’s degree in Applied Communication this year. I learned a lot about myself throughout the course of the program…including how prone I was to meltdowns. I actually never had a meltdown until I started in this program, which may come as surprise to some of my professors and cohorts. The meltdowns…

Sometimes, there is an “I” in team

February 7, 2016

NadiaZerka

In 2004, the Detroit Pistons beat the Los Angeles Lakers and won the national championship. There was a lot of talk at the time about how the Pistons were a “team” and the Lakers were “Kobe and some other guys”. That theory is why some believe they won the championship that year. We’ve heard it…

Posts by NadiaZerka