Good is good forever

McDonald’s fries. Nordstrom customer service. Reruns of Friends.

When you partake of any of these items, you aren’t going to be disappointed. You know that if you’re in Flint, Michigan or Boise, Idaho, the French fries are going to taste the same. Nordstrom is always going to take care of their customers. Friends will still make you laugh after 10 years and multiple viewings. What’s the common thread? They’re good products that don’t change. They stick to what works and it continues to work for them.

Because good is good forever.

I was watching an episode of Anthony Bourdain: Parts Unknown where he visited a restaurant from his childhood. He waxed poetic about how the hot dogs tasted as good as he remembered. He also said something made me stop and think: “There are not a lot of people in this world who are courageous enough to not change.”

Interesting statement, isn’t it? We are so used to always having to change to stay current that we forget the most important thing: create a quality product and you won’t have to change.

There is a restaurant in town that been around for over thirty years and is constantly busy. My sister recently asked the owner what the secret was. He said they never change their recipe and people keep coming back.

Because good is good forever.


Anthony Bourdain, Friends, good is good forever, McDonald's, Nordstrom

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